is a curated exploration of the luxury fashion industry - a space where design, ethics, and economics intersect. We look beyond the catwalks and campaign images to reveal the deeper layers: the artistry behind the stitch, the stories shaping sustainability, and the strategies driving fashion's billion-dollar business.


This isn't just about what we wear - it's about why we wear it, who creates it, and how fashion communicates, influences and evolves.


From in-depth features on visionary designers and emerging brands to critical takes on fashion communication, craftsmanship, creativity, and conscious production, BEHIND THE SEAMS offers a lens into the inner workings of style at its most meaningful.



I cover:

• Designers & Brands - From legendary fashion houses to emerging voices redefining style
• Sustainability - Core concepts, responsible practices, and the brands leading change
• Creativity & Craftsmanship - Techniques, traditions, and the soul of handmade luxury
• Fashion Narratives - The stories behind iconic designs, campaigns, and visual culture
• The Business of Fashion - Markets, strategies, and the evolving industry landscape
• What's New & Now - Curated perspectives on what's shaping fashion today